Op Ed: The Ratings Game

Republished by the Miniland Business Review, published in the May edition in 2025

THE RATINGS GAME

By Bill Gobrick

Once upon a time, in a world far, far away from where we are today, the ratings for media outlets was done on a quarterly basis…and was measured for advertising purposes. These days, it’s become more for the race for the high school class president than actual performance data

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SPONSORED CONTENT: How to Transition to an all IP Workflow

The Internet is here to stay, whether you like it or not. SMPTE 2110 is here to stay, and is non negotiable. The talented crews of Capital Region Media Solutions can help you bridge the traditional world of broadcast engineering and the modern world of DevOps. Capital Region Media Solutions has worked with over 100 broadcasters around the world to help engineers and bring experienced DevOps who can understand the needs of real time medium such as live broadcasts.

Contact Capital Region Media Solutions so you can be up to speed to SMPTE 2110 and Everything over IP.

Be Responsible Broadcasters

“The real world media continues to loose it’s grounding lug, and it is our responsibility to represent and protect our broadcasters by continuing to have a level of competency that is ‘professional’ in nature and working in mass media is a privilege not a right.”


For Immediate Release

(Copenhagen, Minibrick) 28 May 2025 – The Minibrick State Association of Broadcasters or MISAB occasionally likes to remind it’s hundreds of member stations that local media serves the community. What does that really mean? Some local media operations may claim to “serve” or “represent” a community. Media operations may claim they are “representing” certain types of community. Some media outlets have in the past will represent authority members (heads of state agencies, some critical non profits) by giving them a voice; while often in news reports will degrade the average citizen.

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Seeking Employees (Producer, Talk Show BTLK FM Miniland)

99.9 Talk FM is seeking a talented producer for a well known afternoon drive time talk show. Candidates must be talented, creative, out of the box, full of wit, worked in major market radio station with a heavy call in show, the ability to mange a Telos phone system, and be familiar with Wheatstone and VoxPro to snap caller remarks for sounders.

Seeking people who are also skilled with social media (Instagram and TicTok, Facebook, etc.) for promotional purposes.

Previous experience of 5 years of a similar market or talk show. Respond to Mr. Keeely at Shore Broadcasting Media

UPDATE – MISAB Has Relocated

We’re Back to Business.

For Immediate Release

19 May 2025 (Copenhagen, Minibrick)  In May 2025, we have relocated from our old office in Old Haven to two new offices, in Copenhagen and in Miniland and as part of this relocation we have also changed our technical infrastructure to go mostly cloud based, and we have a quasi remote workforce, with our two offices to be used for our full time employees. Our headquarters 448 Pillsbury Causeway, Copenhagen Minibrick and Metro/Downstate offices are at 774 East 52nd St, Suite 727 in Miniland, Minibrick.

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MISAB Opposes Cuts to the Corporation for Public Broadcasting

The Unintended Consequences for cutting the Corporation for Public Broadcasting will be noticed sooner than later.

FOR IMMEDIATE RELEASE

(Copenhagen Minibrick) 19 May 2025

The Minibrick State Association of Broadcasters wants to warn the public that the cuts to the Corporation for Public Broadcasting will have dire consequences sooner than later.

The CPB founded in 1967 was part of the Public Broadcasting Act of 1967, a couple years later the Public Broadcasting Service was founded; aired more than a year after; and National Public Radio was founded in 1971. This was in reaction to the unraveling of the National Educational Television network or NET that was due to the severe cuts by the Ford Foundation. While the CPB is accused for funding so called “woke” TV shows like Sesame Street or Arthur or Frontline and many more; while CPB is considered to be “PBS’ and NPR’s ATM”, this type of funding should be seen as “seed” money rather than a government handout.

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MISAB Opposes Media Consolidation

While we defend our broadcasters in our state, we do not think this serves the public interest which is our core standing here at the MISAB. We encourage you to write a letter or memo to the Minifig Communications Commission to oppose changes to the existing rules.

(Copenhagen Minibrick) – For Immediate Release

19 May 2025. The Minibrick State Association of Broadcasters opposes recent proposals by the Minifig Communications Commission and the National Minifig Broadcasters Association. The MCC has bending to the knee to the NMBA for way to long. The MISAB strongly opposes continued consolidation of the proposed 50% of the airwaves per company by the NMBA and MCC.

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