How Social Media Influencers Ruined Non Linear Editing

About 95% of the content I consume on YouTube are mostly “influencers” who use Final Cut Pro (or as another YouTuber would sarcastically call it Final Slut Pro) or Adobe’s Premiere. No one from my research uses any versions of Avid. I suspect there are more indie users of ProTools than Media Composer by tenfold.
By no means am I favoring any company in this post, rather to highlight companies back in the 1980s where believe it or not, there was the technology possible to do what you theoretically do on your mobile device. In some ways, the technology back then still kicks the asses of anything modern.

Continue reading